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چکیده ندارد.
15 صفحه اولMarketplace or Reseller? Marketplace or Reseller? *
Intermediaries can choose between functioning as a marketplace (on which suppliers sell their products directly to buyers) or as a reseller (purchasing products from suppliers and selling them to buyers). We model this as a choice between whether control rights over a non-contractible decision variable (the level of marketing activities) are better held by suppliers (the marketplace-mode) or by...
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ژورنال
عنوان ژورنال: Marketing Theory
سال: 2017
ISSN: 1470-5931,1741-301X
DOI: 10.1177/1470593117740754